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Dinoflex Sustain

About Us

Dinoflex has been a leading innovator in the manufacture of recycled rubber products for over two decades. We specialize in producing premium quality rubber flooring, surfaces, tiles and custom products. Our merchandise provides solutions for architects, designers and builders that are cost effective and environmentally friendly. It is through constant research and development and the tireless pursuit of innovation that we remain at the forefront of our industry. Our unique process produces an impressive range of richly coloured flooring suitable for a multitude of sport and commercial applications and can even be customized with intricate logos and designs. We are proud to offer a product that is of the highest quality and helps make the world a more liveable place.

Core Values

Core Values are what support our vision, shape our culture and truly reflect what we value. Our core values are the essence of our identity, our principles, and our beliefs. Read more about our values below.

Safety Above All
We are committed to maintaining the utmost standards of health, safety and environmental protection, on each and every project, every single day. We want our employees to arrive home healthy and safe at the end of each work day. We consistently remain conscientious and focused, and are always aware of what we and others around us are doing. We understand that we must be rigid when following internal processes to ensure optimal safety – which means never cutting corners!

Customer Intimacy
Our goal is to make every Dinoflex customer a customer for life. This is achieved through the development of purposeful relationships, and by understanding the business needs and expectations of our clients. We believe that when we help our customers succeed, we succeed as well. Channeling company resources and capabilities ensures customer satisfaction, from the designer to the end user, and every point in between. We believe that when we help our customers succeed, we succeed as well.

Business Innovation
We believe in the impact and effectiveness of utilizing mindful creativity towards the development of new products, continuous improvements and new processes. We eagerly embrace and drive purposeful change, an achievement that is in part facilitated through employee and customer engagement. This enables us to always remain at the precipice of the industry.

Extreme Ownership
What is extreme ownership? To Dinoflex, it means being 100% accountable with absolutely zero excuses. It’s taking personal responsibility and full accountability for every one of our individual and collective actions and deeds. We expect leadership from our employees at every level and a commitment to being the very best that they can be. We believe that it is better to be a contributor, not a detractor – don’t find fault, find a solution!


Around 70 per cent of the world’s rubber is used in tires. It is through this ample supply that we produce each and every one of our products. We choose to recycle used rubber rather than manufacture new material because we care about environmental conservation and keeping our carbon footprint small. Using recycled tires also keeps them out of landfills and saves the natural resources that would otherwise be consumed to produce new raw materials. At Dinoflex, we are always working to make ourselves better.

For these reasons we put a great deal of effort into researching new means and ways of producing Dinoflex products so that we can always be current with the most eco friendly processes. But our ambition doesn’t end there. We refine our production, application and customization methods constantly so that we can offer the very best Dinoflex experience to our clients. We know it is essential to embrace growth and change, to always provide a result that we can be proud of, and to create a product that we can stand by.

Quality Statement

Dinoflex is proud to pledge our commitment to providing customers with products that will leave them 100 per cent satisfied – without harming the planet.
We achieve this result by focusing on innovation, research and sustainability.


  1. To always reside at the forefront of recycled rubber manufacturing.
  2. To make breakthroughs in technology that will improve our products.
  3. To leave all of our customers completely satisfied each and every time.

Community Involvement

We are proud to work with various charities and organizations active in the community who lend support and services to various groups in need. We believe that it is essential for businesses to be actively involved to foster a strong community for everyone.

Salmon Arm Fish & Game Club strives to ensure the sound, long term management of fish, wildlife and outdoor recreational resources; this includes making the general public aware of the dangers of land, air and water pollution and to cooperate with other groups with similar objectives.

In addition they also promote true appreciation for sportsmanship and sports safety in light of current fish and wildlife regulations.

The MS Society provides services to people with multiple sclerosis and their families. They also fund research to find the cause and cure for this disease. They have a membership of 17,000 and are the only national voluntary organization in Canada that supports both MS research and services. Since their founding in 1948, the core support of the MS Society has been from the thousands of dedicated individuals, companies and foundations in communities across Canada.
The Shuswap Family Resource & Referral Society offers many programs to support various social issues. From adoption resource and support to sustainable food and abuse intervention programs. Their Philosophy is to support families and individuals of all ages, cultures, and socio-economic backgrounds. They provide programs delivered individually or in groups as well as providing a referral service to other services found in the community of Salmon Arm and surrounding areas. They work with individual and family strengths to encourage personal growth, wellness, and positive change.
The Canadian Cancer Society is a national, community-based organization whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer.
Prostate cancer is a leading cancer in men and the second leading cause of cancer deaths. By understanding the reasons for treatment resistance in advanced prostate cancer and translating that into new products and treatments, the Vancouver Prostate Centre is focused on improving longevity and quality of life for patients in BC, and around the world.
The Shuswap Area Family Emergency Society (SAFE) was established in 1979 by a group of women in the community who recognized the need for a women’s shelter/safe haven for women experiencing violence in the home.
KidSport believes that no kid should be left on the sidelines and all should be given the opportunity to experience the positive benefits of organized sports. 1 in 3 kids can’t afford the cost of organized sport. KidSport is a national non-profit organization that provides support to children in order to remove financial barriers that prevent them from playing organized sports.
The Salmon Arm Children’s Festival Society is a non-profit society proudly carrying on the tradition of the Canada Day Children’s Festival started in Salmon Arm at Fletcher Park many years ago. The society is committed to offering a FREE festival that is open to kids and families of all ages and income levels.
The purpose of the Shuswap Hospital Foundation is to accept, manage and disburse funds and properties to the benefit of Shuswap Health Services. This entity includes Shuswap Lake General Hospital, Bastion Place, (a residential care facility) and Community Care Services. Funds are used to help meet the need for priority equipment and facilities that will enhance the care of patients and residents of these health care facilities and services.
R.J. Haney Heritage Village and Museum is a 40-acre park operated by the Salmon Arm Museum and Heritage Association. Their Mission is to keep alive the heritage and history of Salmon Arm and surrounding area by collecting, preserving, documenting and interpreting artifacts, records and stories of the region in a public community museum.
Shuswap Daycare Society is a non-profit organization offering quality daycare to children and families from Salmon Arm and area. They have various programs to meet the specific requirements of children.
The family of Shane Gorner established a memorial scholarship fund with the Shuswap Community Foundation. On an annual basis the Shane Gorner Memorial Bursary is given to a Grade 12 student attending Salmon Arm Senior Secondary School who:

  • demonstrates talent and achievement in the arts, particularly the performing arts, visual arts or music
  • is a person with strong academic ability although not necessarily a top academic achiever
  • intends to pursue post-secondary studies or training in the arts or in a field related to the arts
  • is a person of good character and who exhibits Shane’s qualities of optimism, maturity and dedication to his artistic pursuits
  • has need of financial assistance